“Life is not measured by the days we live but by the number of moments
that we live in those days. Let’s experience an event that will take your
breath away by offering you memorable moments.”
An opportunity to bring out individual and collective talent is Zest n Zeal 2012.
We, in the SDCMS aspire for the young minds to bring out their best in Academic,
technical, creative as well as cultural talents. Zest n Zeal provides the most prominent
platform where the students get an opportunity to interact with each other and to
showcase their talent in their respective fields.
With a wide spectrum of events spread over two days ranging from case
studies to concerts, to mock boardroom games to music performances, strategy games
to street plays, online simulations to quizzes etc., in all the events students
get a chance to test their wit, skill and mettle against the best of the best from
all around the northern zone and result in a pinnacle to judge the skill and competitive
attitude of students..
We at Zest n Zeal 2012 have tried to lives up to the SDCMS philosophy
that places a huge importance on individuality and shapes the students’ characters
to become responsible citizens. Because it is only when various ideas are exchanged
people learn and that is what Zest n Zeal does.
Our mascot of combined hands symbolizing teamwork and aspiring towards heights unlimited
in the sky symbolizes our aspirations towards pinnacle of excellence by joint efforts.
Zest n Zeal 2012 – A dedicated show with spectacular display of talent in
addition with cultural essence, will stretch the limit of your imagination and creativity
!!!!.
|
Serial No
|
Event Name
|
Description
|
|
|
Opening Ceremony
|
|
|
|
The Next Kotler
|
Marketing Event
|
|
1-
|
The initiation
|
Product Launch
|
|
2.
|
Ad-Guru
|
Ad Zap Competition
|
|
3.
|
AD- Teaser
|
|
|
4.
|
Ad-Mad Show
|
|
|
5.
|
Brain Storming
|
Strategy Competition
|
|
|
The Inception
|
Entrepreneur Event
|
|
6.
|
The Inception
|
Product for the BOP
|
|
7.
|
360 Degree
|
The Best Manager Competition
|
|
8.
|
E.T.S.I
(Everything Starts with
an Idea)
|
Business Plan Contest
|
|
|
The Next Elton Mayo
|
HR event
|
|
9.
|
BootKamp
|
Role Play
|
|
10.
|
Esprit de Corps
|
Team building games
|
|
11.
|
The Pied Piper
|
Business Ethics- Mantras
|
|
|
The Index Factor
|
Finance Event
|
|
12.
|
The Index Factor
|
Stock Market Games
|
|
13.
|
Supply Chain Games
|
Finance Game
|
|
|
General Events
|
|
|
14.
|
Analyze n Synthesize
|
Case Study Analysis
|
|
15.
|
Clash of the Titans
|
The Debate Challenge
|
|
16.
|
BizQuiz
|
Quiz
|
|
17.
|
Click
|
Photography
|
|
18.
|
Take-2
|
Documentary Making Competition
|
|
19.
|
Ist Innings
|
News Presentation
|
|
20.
|
Rona Lisa
|
Painting Competition
|
|
21.
|
Paint Me Funky
|
Face Painting
|
|
22.
|
Toon In
|
Cartooning
|
|
23.
|
Dumb Jargon
|
|
|
24.
|
Word’s Worth
|
Creative Writing Competition
|
|
25.
|
El- Dorado : The Great Gold Rush
|
Treasure Hunt
|
|
|
Technical Events
|
|
|
26.
|
Quiz based on Computer Knowledge
|
|
|
27.
|
Paper Presentation
|
|
|
28.
|
Software Presentation
|
|
|
29.
|
Home Page Construction
|
|
|
|
Spark
|
To motivate Cultural Colosseum
|
|
30.
|
Aspiring Shakespears
|
Street Play
|
|
31.
|
Rock Night
|
|
|
32.
|
Rhythms of the soul
|
Choreography Competition
|
|
|
Closing Ceremony
|
|
Events Description:
The Next Kotler : Marketing Event
Marketing is not an event, but a process . . . It has a beginning, a middle, but
never an end, for it is a process. You improve it, perfect it, change it, even pause
it. But you never stop it completely. -Jay Conrad Levinson
It is going to be a
2 day event,
i.e 23-24 March. 2012. The event will test the Marketing concepts of the participants
through conduction of various activities.
Come experience the evolution of Marketing at SDCMS!!
-
The Initiation!!.....Product
launch
Event Specific: The Initiation!!
-
Each team will comprise of 4 (four) participants from each institute.
-
A team should select a product or a service which is creative and preferably non-existent,
i.e. totally new to the market.
-
Each team will be asked to present their respective product launch plan through
power point presentation with maximum 20 PPTs, which summarize a complete idea of
product launch plan.
-
These PPTs may include product/service description, STP,
Point of parity
(POP), Point of Difference
(POD), USP, launching plan, media vehicles, and communication strategy, along with
story board. Teams may also include various creative marketing aspects like tagline,
slogan, jingle, ad copies, poster etc. for your presentation.
-
Each presentation will be of 15 minutes followed by Question-Answer of 5 minutes.
- Judges will
select best plans out of participating teams based upon following criterion: Product/service
Newness, Creativity in Launching, Presentation and Integrated launching plan.
Brain storming.....Strategy
competition
Event Specific: Brain Storming
- Each team
will have four members.
- It will
be conducted in two rounds.
- Details regarding game would be provided on the spot.
The ‘Ad-Guru’
-
Ad Zap Competition
It is said that, ‘The
art of publicity is a black art.’ Let’s prove it here! The market is
yours and so are the products. Get set Sell!
Event Specific: The Ad Guru
·
2 members per team
·
This is a two stage event. In the first stage participating teams
will be asked to flip through a magazine to choose a print ad and will be asked
to better it keeping the theme of Zest n Zeal alive.
·
In the second round, 1 product will be given and they would be
required to design an advertisement (Radio jingle and an AV commercial) for the
same.The
event will test the Creative skills of the participants.
Ad-
Mad Show
Event Specific :
The Ad- Mad
Show
·
In this no. of groups can participate with
members of 5 in each group.
·
We
will provide them on the spot topics on which they have to prepare an Advertisement
and then perform on the same.
·
Group will get separate time for preparation and for enacting 3-5 min. The motive
is to highlight the team work, presentation skills in group and strategy for the
task.
·
Presentation of the whole Ad in only PPTs is not allowed, participants have to enact
and show stage skills too.
AD-TEASER
AD-TEASER is an online Teaser Ad competition
being launched for Zest n Zeal 2012 for all the creative marketing enthusiasts.
Teaser ads often used in the introduction of a major motion picture or a new product
are brief advertisement designed to tease the public by offering only bits of information
without revealing either the sponsor of the ad or the product being advertised.
A typical teaser campaign will often carry a cryptic message which succeeds in grabbing
some amount of viewer attention.
Event Specific:
AD-TEASER
Ad- Teaser invites entries for teaser ads in the form of 3-4 sequential interconnected
photographs where the campaign message / product is revealed in the final frame.
This is an individual participation event
·
Entries can be in two categories:
o Social
campaign
o Corporate
Campaign
The Inception
- Entrepreneur Event
Some say that successful entrepreneurs
are born, not made. Others disagree, saying good entrepreneurship is a talent that
can be learned and nurtured. The truth probably lies somewhere in the middle.
The desire to create and grow a business –
large or small – requires a combination of character, talent, vision, energy,
timing, and a bit of luck.
The Inception is an ultimate test for the Entrepreneur in you!!
Inception for The Bottom of the Pyramid (BOP)
is the largest, but poorest socio-economic group. Here we ask you to design an interface
for a product or service of your choice targeting the Indian BOP developing marketing
strategies so that projects can reach from the tables of the corporate CEO’s
to the grass root level of the Indian consumer strata. You are required to submit
an abstract on-line for such an interface which can cover any product/service (Abstracts should be in about 500 words)
Event Specific: The Inception for the
Bottom of the Pyramid
- Individual participation
- Abstract should clear all the feasibility analysis
(financial, marketing, strategies etc.) of the products.
- Besides Abstract, students can prepare PPTs and send
on-line.
E.T.S.I (Every Thing Starts with an Idea) - Idea
Generation!! –
Business
Plan Contest
If you have ideas, you have the main asset you need,
and there isn’t any limit to what you can do with your business and your life.
Ideas are any man’s greatest asset!!!!
Event Specific: E.T.S.I.
·
Participants must register as teams of 2-4 people.
·
Participants can come up with innovative, original, untested ideas on their own
or drawn from anywhere- the Internet, magazines, newspapers, friends etc. The proposed
product or service should not already exist elsewhere in the real world/market.
For both Inception
for The Bottom of the Pyramid (BOP ) and E.T.S.I.
·
Participants are required to submit their business idea and opportunity evaluation
in a detailed feasibility study report.
·
Participants are required to submit their Business-Plan in soft copy on
info@sdcamzn.in E-mail before
1 March 2012.
·
The winning team will be chosen on the basis of a written report and a 8-10 minute
Power Point presentation presented or given to judges.
360 Degree - The Best Entrepreneurial Competition
2 days of non- stop competitions that keep you on your toes for
24 unrelenting hours… our hunt for Best Manager will be on… Join the
fray at this battleground and may the best manager win!
Event Specific: The 360 Degree
·
Individual Participation
·
The event will test the Managerial Skills of the participants.
The Next Elton
Mayo -
HR Event
Human resource management
involves a good leader, a healthy work environment, and a good job to produce a
motivated employee. A results-oriented approach to employee relations requires multiple
management skills which requires continuous communication, initiation, implementation
and control.
Come participate in The Human Factor at Zest n Zeal 2012 to know how good of
a “resource” are you to manage the “humans”. Let’s
put you
through a gruelling tests with a whole range of negotiations, conflict resolutions
and contingency planning.
BootKamp
- Role Play
Role-playing game is a game in which the participants assume the roles of characters
and collaboratively create stories. Participants determine the actions of their
characters based on their characterization, and the actions succeed or fail according
to a formal system of rules and guidelines. Within the rules, they may improvise
freely; their choices shape the direction and outcome of the games.
Event Specific: BootKamp
- A team will
be comprises of 5-6 members.
- A role play
game will be given to each team to play .
- 15 minutes
will be given to each team for thinking and 5 mins for Role Play.
- The marks
will be given by the respectable Judge on the following
basis.
a. Confidence,
b. Teamwork,
c. Conclusion to the problem, d.
Expressions,
e. Question and Ans.
Esprit de Corps - Team building games
Various games and concepts would
be organised to test the team building spirit of the participants because actually
it is in team future executives have to work always.
Event Specific: Esprit De Corps
·
Team size should be a
maximum of 3 members.
The Pied Piper
–
Business Ethics
A reputation once broken may possibly be repaired, but the world
will always keep their eyes on the spot where the crack was. In today’s volatile
market having a good public relations plan is more important than ever before. Public
relations can be difficult, but it can also be fun by sticking to our Ethics and
Human Values. Our Epics (Geeta, Bible, Kuran, Ramayan, GuruGranth) are stores of
knowledge and provide guidance for modern living. Our Mantras and Shaloks from these
Epics can act as a guiding force to modern management.
Here’s your chance to prove yourself as master
moulders of opinion for running Business and Ethics hand in hand. Go ahead and take
up the Zest n Zeal Challenge...
Event Specific: The Pied Piper
- Individual Participation
- Participants have to narrate the shaloks and prepare
PPTs and relate the shaloks and mantras to modern management concepts.
The Index Factor
- Finance Event
An untouched curve…Do we all
agree that curves in the SENSEX are affected only by the MARKET MOOLAH?? Well, there
are these less spoken factors that do affect the SENSEX, and we put our economists
and nascent investors to study the assortment of market factors and take charge
of ethically and environmentally responsible investing. The first of its kind investment
game; incorporating scenarios of climate change, development and the affairs of
state. In short, THE COMPLETE MARKET VISTA.
The Index Factor-- (Stock Market
Game)
1.
Puzzle round-
In this round one financial puzzle will be given to the participants and they have
to complete it within 30 minutes.
2.
Financial
Quiz and each team have to answer the questions and it
will of 30 minutes duration.
3.
Financial
Forecasting in which participants are given on topic and they
have to forecast the situation given to them time duration 45 mins.
Event Specific: The Index Factor
- 2 members per team
- The event will test the Finance concepts of the participants;
details will be provided at the beginning of each round.
Supply Chain
Games
Event Specific:
·
Minimum 4 participant has to be there in a Team.
·
The participant will adhere to one Important rule of the game i.e. there would be
no communication (verbal, non - verbal or even meta
verbal ! ! ) among
them.
General Events
Analyze n Synthesize.....Case study
analysis
Cases are very effective pedagogy that creates an authentic learning
environment for learners. The students when engaged with a case, learning takes
place across wide spectrum, they analyze, synthesize, evaluate with reasoning and
problem solving abilities.
The Case Study Contest is designed to test your Business Management skills and critical
thinking abilities.
Event Specific: Analyze n Synthesize
I.
Individual Participation.
II.
A 10 minutes time will be given for presentation of case and 5 minutes for question
and answer.
BizQuiz - Management
Intelligence Quiz
a.
Management Quiz
b.
Logo Identification Round
Event Specific:
- A team will comprise of 3 members.
- 10 seconds will be given to a team
to think and answer, then question will be transferred and the next team will get
5 more seconds.
Clash of the Titans
- The Debate
Challenge
If you thought that a Parliamentary
Debate was anything like the fiascos you’ve seen on TV, then think again…
Come to SDCMS and show them how it really ought to be done… so go all out
to prove your point and win the motion in your favour....
Event Specific: Clash of the Titans
1st Innings
-News Presentation
- In this
event a team of 2 members can participate.
- We will provide them a copy of English Newspaper from
which they have to compile the News and then present it in the form of News Bulletin.
- The motive
is to highlight their body language, Accent, presentation skills and vocal expression
Word's Worth -
Creative Writing Competition
Creativity is inventing, experimenting,
growing, taking risks, breaking rules, making mistakes and above all having fun!
Pen down your thoughts with beauty and emotions and magic and mystery… for
a story that is all your own and yet everybody else’s too.
Event Specific: The Words Worth
- Individual participation
- The event will test the Writing Skills of the participants.
Dumb Jargon
It is an enactment act on the basis of punchlines,
slides, popular management personalities etc.
Event Specific: Dumb Jargoan
·
Team size -2-3.
·
The event would involve enactment on the basis of punch lines, slides etc.
Toon in -
Cartooning
The most active thing about
me is my imagination. –
Garfield
Let’s see how active your imagination
is….??
Rona Lisa –
Painting
Paint me Funky -Face
Painting
Do you think that you have a Leonardo Da Vinci, a Pablo Picasso
in you? If not, do not fret! Compete in the painting competition at SDCMS!
Event Specific: Toon In , Rona Lisa and
Paint Me Funky
- 1 member per team per event( 2 members for Paint Me
Funky)
- Topics would be given on the spot
- Participants have to carry their own stationery
- Time limit is 60 mins
EL-Dorado: The
Great Gold Rush - Treasure Hunt
It’s all about team work and
co-ordination to find the treasure.
Event Specific:
EL-Dorado
- 3 members per team
- Casual/sportswear
- Participants need to carry torch, umbrella, water
bottle, back pack….
Click –
Photography n
Take-2-
Movie Making
It’s not only
a thousand words, but a picture can move a million hearts. Join in, all you shutterbugs
and capture a moment for eternity.
Event Specific: Click
- 1 member
per team
- Carry your
own cameras.
- Theme will
be given on the day of the event.
TECHNICAL
EVENT DETAILS
DESIGN'D'WEB
– Home Page Construction
The Internet... It is hard to think our world without one. From high ranking corporations
to a small business everyone is seeking the Web for business. It is a team of awesome
web-designers that they depend upon. Everyone is doing it nowadays…. but
does your team have the right skills and knowledge to compete and design one of
the best sites on the Web?
Event Specific
- Each team can have maximum 2-3 members.
- This is on the spot event. Required problem set will
be disclosed on the spot of event at the time of registration.
- The website has to be designed on the day of the event.
Software Presentation
·
Team Size -2-3 Members.
·
Teams are required to send the synopsis of their software on MS power point to our
email id.
Paper Presentation
·
Team Size -2 Members.
·
Teams are required to send their PPTs to our email
id.
Note: For both the events – Software Presentation and Paper Presentation maximum
of 20 entries would be selected on the basis of their synopsis and ppts send to
our email id.
Quiz based on Computer Knowledge
- Team Size -3 Members.
- You can participate if you have basic knowledge of
computers and web development.
Spark : Cultural Colosseum
'' A spark to motivate Art''
which aims at promoting both theatre and other forms of Arts. One Act Plays, mono
Acting,street Dance,street palys and many more....
So come and Explore your inner talent in Zest n Zeal 2012l!!!
War of DJs-
Rock Nights
'The mission of our music
is to dazzle, to enthrall, to delight, and to move you”
Choreography Competition
Gear up your Feet for the rocking group dance performance!!!
Aspiring Shakespears
– Street Play
“The center of the stage
is where I am. Here I am, on the road again, There I am, up on the stage There I
go, playing star again.” Acting is a state of mind, if you have the right
mindset why don’t you show us your acting skills.
See you at the Zest n Zeal 2012 Street Play!!
Event Specific: Aspiring
Shakespears
-
8+2 members per team
-
Time allotted 6+2 Mins
-
No Vulgarity
-
Participants needs to bring their
own props (if required).
Gifts and Prizes
·
There will be three prizes
(Ist, IInd, IIIrd ) for the winners of event. For few events even cash prizes would
be forwarded.
·
All participants will
be awarded Certificates.
·
Surprise Gifts for the
student’s Nights.
·
Champions Trophy and Cash
Prize of Rs. 15,000/- for the Institute heading the prize tally.
·
Runners –Up Trophy
and cash prize worth Rs. 10,000/- for the Institute at the 2nd position
in prize tally.
Note:
SDCMS will not be contesting for Champions Trophy or the Runner – up Trophy.
Rules and Guidelines
- Students participating have to carry their ID cards
on all two days of the fest.
- The campus is strictly on a no smoking zone.
- Decorum must be maintained under the supervision of
the management.
- All decisions of the panel/management are final. A
student can participate in the maximum of five events.
-
There is NO registration fee for any of the events.
- Though On the Spot registration will be allowed in
certain events, it is preferred if you register in advance.
- The Events begin on
23-24 March, 2012 at
9.30 AM with an inauguration
ceremony at the SDCMS campus. All are welcome.
- The teams have to report to the registration desk
on.
23-24 March, 2012 At 9:30 AM sharp.
- Formal attire would be appreciated for the management
events.
Schedule for day one
|
Sr. No.
|
Event Name
|
Description
|
Team Size
|
Event Heads
|
Venue
|
|
|
Opening Ceremony
|
|
|
Ms. Rinku S. Goel
|
MBA Block
|
|
|
The Next Kotler
|
Marketing Event
|
|
|
|
|
1.
|
The initiation
|
Product Launch
|
4
|
Mr. Vivek
|
IPS Block
|
|
2.
|
Ad-Guru
|
Ad Zap Competition
|
2
|
Ms.Ambika
|
IPS Block
|
|
3.
|
AD- Teaser
|
|
Individual
|
Ms.Ambika
|
IPS Block
|
|
|
The Inception
|
Entrepreneur
Event
|
|
|
|
|
4.
|
The Inception
|
Product for the BOP
|
Individual
|
Ms. Prachi
|
MBA Block
|
|
5.
|
360 Degree
|
The Best Manager Competition
|
Individual
|
Ms. Rinku S. Goel
|
|
|
|
The Next - Elton
Mayo
|
HR event
|
|
|
|
|
6.
|
BootKamp
|
Role Play
|
5-6
|
Ms. Ritu
|
MBA Block
|
|
|
The Index Factor
|
Finance Event
|
|
|
|
|
7.
|
The Index Factor
|
Stock Market Games
|
2
|
Ms. Anshu Bhatia
Ms. Leena
|
MBA Block
|
|
|
General Events
|
|
|
|
|
|
8.
|
Analyze n Synthesize
|
Case Study Analysis
|
2
|
Dr. Alok
Gupta
Dr. Raavi Jain
|
MBA Block
|
|
9.
|
Clash of the Titans
|
The Debate Challenge
|
2
|
Mr. Sanjay
Sachdeva
Mr. Hardeep
|
BBA Block
|
|
10.
|
BizQiz
|
Quiz
|
2
|
Ms. Anju
Arora
Ms. Saleha
|
BBA Block
|
|
11.
|
Click
|
Photography
|
1
|
Mr. Ashish
Mr. Rohit
Mr. Anuj Dixit
|
|
|
12.
|
Take-2
|
Documentary Making Competition
|
2
|
Mr. Ashish
Mr. Rohit
Mr. Anuj Dixit
|
MBA Block
|
|
13.
|
Rangoli
|
|
2-4
|
Ms. Sakshi
|
B.Com Block
|
|
14.
|
Rona Lisa
|
Painting Competition
|
1
|
Ms. Mansi
|
B.Com Block
|
|
15.
|
Face Painting
|
|
2
|
Ms. Neha
|
B.Com Block
|
|
16.
|
EL-Dorado: The Great
Gold Rush
|
Treasure Hunt
|
2
|
Ms. Vibhuti
Mr. Tarun
|
Whole Campus
|
|
|
Technical Events
|
|
|
|
|
|
17.
|
Quiz based on Computer Knowledge
|
|
2-3
|
Mr.Shravan
Ms. Neha
Ms. Sonam
|
BBA Block
|
|
18.
|
SOFTEC
|
Testing C Skills
|
1
|
Mr. Gagan
Bansal
Mr. Ankur Aggarwal
|
BBA Block
|
|
|
Spark
|
|
|
|
|
|
19.
|
Aspiring Shakespears
|
Street Play
|
8
|
Mr. Aditya
Mr. Rohit
|
|
|
20.
|
Rock Night
|
Music Fusion
|
|
Mr. Aditya
Mr. Rohit
|
|
Schedule for day two
|
Sr. No.
|
Event Name
|
Description
|
Team Size
|
Event
Heads
|
Venue
|
|
|
The Next Kotler
|
Marketing Event
|
|
|
|
|
1.
|
Ad-Mad Show
|
|
5
|
Ms. Ambika
|
IPS
|
|
2.
|
Brain Storming
|
Strategy Competition
|
2
|
Ms. Anju Arora
Ms. Leena Khurana
|
MBA Block
|
|
|
The Inception
|
Entrepreneur Event
|
|
|
|
|
3.
|
E.T.S.I (Everything Starts with an Idea)
|
Business Plan Contest
|
2-4
|
Mr. Vivek
Ms. Prachi
|
MBA Block
|
|
4.
|
360 Degree
|
The Best Manager Competition
|
Individual
|
Ms. Rinku S. Goel
|
|
|
|
The Next
Elton Mayo
|
HR event
|
|
|
|
|
5.
|
Esprit de Corps
|
Team building games
|
3
|
Ms. Neha
Ms. Robin
|
Whole Campus
|
|
6.
|
The Pied Piper
|
Human Values – Mantras
|
Individual
|
Ms. Ritu
Ms. Juhi
|
MBA Block
|
|
|
The Index Factor
|
Finance Event
|
|
|
|
|
7.
|
Supply Chain Games
|
Finance Game
|
4
|
Ms.
Anshu Bhatia
Ms. Leena
|
MBA Block
|
|
|
General Events
|
|
|
|
|
|
8.
|
Parliamentary Session
|
Group Discussion
|
5
|
Ms. Ritu
Ms. Parul
|
MBA Block
|
|
9.
|
News Presentation
|
|
Individual
|
Mr.
Sanjay Sachdeva
Mr.
Aditya Arora
Mr. Rohit
|
MBA Block
|
|
10.
|
Toon In
|
Cartooning
|
|
Commerce
|
B.Com Block
|
|
11.
|
Dumb Jargoan
|
|
2-3
|
Ms.
Vibhuti
Mr. Tarun
|
MBA Block
|
|
12.
|
Word’s Worth
|
Creative Writing Competition
|
Individual
|
Ms.
Prachi
Ms. Mansi
|
B.Com
Block
|
|
|
Technical
Events
|
|
|
|
|
|
13.
|
Software Presentation
|
|
2-3
|
Mr.Shravan
Mr.Vaibhav
|
BBA Block
|
|
14.
|
Home
Page Construction
|
|
2
|
Mr. Prashant
Mr. Robin
|
MBA Block
|
|
|
Spark
|
To
motivate Cultural Colosseum
|
|
|
|
|
15.
|
Rhythms of the soul
|
Choreography Competition
|
|
Mr. Aditya
Mr. Rohit
|
|
|
|
Closing Ceremony
|
|
|
Ms. Rinku S. Goel
|
IPS Block
|